Reebok Agrees To $25M Settlement In Refunds For ‘Toning Shoes’

Source: Eyder Peralta / NPR

Reebok International Ltd. came to an agreement with the Federal Trade Commission over what the government said were “over-hyped advertising claims” by Reebok that a pair of its specialty shoes could tone leg and butt muscles better than regular shoes.

One TV ad, cited by the FTC, claimed that Reebok’s EasyTone shoes tone “your butt up to 28 percent more than regular sneakers, just by walking.”

Not so said the FTC. And, today it announced that it reached a $25 million settlement with Reebok. That money will provide refunds to consumers who bought Reebok toning shoes or toning apparel. The refund amount will depend on how many people apply for the refund, which you apply for by clicking here.

“The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” David Vladeck, director of the FTC’s Bureau of Consumer Protection, said in a statement.

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