Source: Brian Montopoli / CBS News
There is an ad up on Herman Cain’s official YouTube page that really needs to be seen to be believed.
The web spot features the Republican presidential candidate’s chief of staff Mark Block, who is standing outside, offering fairly standard endorsements of the candidate. “I really believe that Herman Cain will put ‘united’ back in the United States of America, and if I didn’t believe that, I wouldn’t be here,” he says, calling on Americans to get involved in the Cain campaign.
But a number of factors make the spot itself very strange: Block’s halting delivery, the close-up nature of the shots, a pair of rapid pans away from Block’s face before the cuts. (The quick pans are actually an editing technique used to replicate the circular fast-switching of lenses on old three-lens 16mm cameras.)
And that’s all a precursor to the most memorable moment: A close up of Block inhaling a cigarette and then wordlessly exhaling a thin puff of smoke as a woman sings “I am America” in the background. The spot then cuts to a close up of an unsmiling Cain turning toward the camera, the candidate gradually breaking out into a laugh.
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