MC Hammer Launching His Own Search Engine

Source: Doug Gross / CNN

The venerable rapper, who helped usher hip-hop into the pop mainstream in the early ’90s, has rolled out a search engine he hopes will outperform Google, Bing and other established tools.

The project, called WireDoo, has been two years in the making, said Hammer (real name Stanley Burrell) Wednesday at the Web 2.0 summit in San Francisco.

At the conference, he said what will make his search tool better than Google (or, too legit to quit, if you will) will be its “deep search” ability.

“It’s about relationships beyond just the keywords,” he said, according to Mashable, a content partner.

To read this article in its entirety visit CNN.


  • Drew Sidener

    This in an effort to find out where he disappeared to.