Jeremy Lin Carrying Knicks And Creating A $14 Million Brand

Source: Michael McCarthy / USA Today

NEW YORK – New York Knicks guard Jeremy Lin now boasts the world’s fastest-growing athlete brand, according to Michael Ozanian of Forbes, with the 23-year-old’s name worth in the $14 million range.

Lin’s endorsement portfolio could eventually hit the $15 million range, Ozanian predicts.

Lin’s star power is also helping the financial bottom line of publicly-traded Madison Square Garden Co. Monday, shares of MSG rose 3.8% to a record high of $32.32, on three times the normal trading volume. They were down slightly Tuesday at around the $32 range.

Lin is also helping MSG Network attract new male and female viewers across all demographics, says Mike Bair, president of MSG Media.

TV ratings for Knicks game telecasts have jumped 70% since Lin came off the end of the bench last week and led the team to five consecutive victories entering Tuesday at the Toronto Raptors.

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