Source: Tiffany Hsu / Los Angeles Times
Coca-Cola Co. and Kraft Foods Inc. bowed to consumer pressure this week and cut ties with the American Legislative Exchange Council, a conservative lobbying group that has recently backed controversial voter ID and so-called “stand your ground” laws.
Within hours of advocacy group Color of Change launching a boycott against Coca-Cola for its participation on ALEC’s Private Enterprise Board, the soft drink giant issued a statement saying that it had “elected to discontinue its membership.”
But the company blamed ALEC’s support of “discriminatory food and beverage taxes” instead of “issues that have no direct bearing on our business.”
Kraft followed late Thursday, saying in a statement that it has “made the decision not to renew” its ALEC membership, which is expiring. The company was opaque in its reasoning, citing “limited resources” and saying that its involvement with ALEC “has been strictly limited to discussions about economic growth and development, transportation and tax policy.”
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