Source: Marcus Vanderberg / Mediabistro
The TV, radio and newspaper vet talks building a brand
Love him or hate him, there’s no denying Roland Martin’s work ethic.
The man of a 1,001 jobs went from county and government reporter at the Austin-American Statesman to becoming one of the most recognizable and outspoken political commentators on television.
While being a CNN contributor would be more than enough for most journalists, that’s just the tip of the iceberg for Martin — he’s also a senior analyst for the Tom Joyner Morning Show, host and managing editor of Washington Watch on TV One and a nationally syndicated columnist.
Martin’s desire to juggle multiple jobs is all part of building and developing his brand. “If companies are able to have multiple revenue streams and have their hands in multiple pools of money,” he told us, “then why shouldn’t the people who actually work for those brands be able to do the exact same thing?”