Rihanna Deemed Too Sexy For Nivea?
Source: Jessica Derschowitz / CBS News
Rihanna is no longer the face of Nivea, reportedly because she’s too sexy for the skin-care brand.
According to the U.K.’s Press Association, Stefan Heidenreich, the CEO of Nivea’s parent company, Beiersdorf, told the German newspaper Welt that the singer was a “no go.”
“I do not understand how to bring the core brand of Nivea in conjunction with Rihanna,” he said, adding, “Nivea is a company which stands for trust, family and reliability.”
The singer appeared in a series of advertisements for Nivea last year, including one in which she posed naked for the brand’s 100th anniversary, the Press Association notes. Her song “California King Bed” was featured in an ad campaign, and Nivea sponsored her tour last year.
To read this article in its entirety visit CBS News.
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