The Latino Gender Gap: Latina Voters Prefer Obama By 53 Point Margin


With seven weeks until the election Republican candidate Mitt Romney’s potential gender gap with women faces a new hurdle in the Latino community, as reported today by Pilar Marrero.  According to the fourth week of the impreMedia/Latino Decisions tracking poll Latina voters plan to vote for President Obama by a margin of 74% to 21% for Romney – a 53 point gap.  Among Latino men, 61% plan to vote for Obama and 32% for Romney.  The September 17 polling data suggest the President continues to solidify his lead among Latinos, and there are no signs of cracks in the Obama coalition among Latino voters. Overall Obama holds 68% of the Latino vote to 26% for Romney, erasing the small bump Romney received in the September 3 (week 2) poll release following the RNC convention. [Full Week 4 results by gender here]

Given the focus of female voters and issues in the 2012 election the impreMedia/Latino Decisions tracking poll included a new question asking Hispanic respondents which party was better equipped to address issues important to women. When it comes to handling issues of concern to women, Latino voters – both men and women say that the Democratic Party is more trusted to handle women’s issues.  However, among Latinas, we find a 65 point advantage for the Democrats on women’s issues, perhaps the largest gap on any policy issue our polling data has ever revealed – this is very bad news for the Republican Party. What’s more, our data indicate that Latinas are more motivated to vote in 2012 than are Latino men.  Among Latinas, 59% say they are very enthusiastic about voting this year (51% for men) and 88% say they are certain to vote (84% of men).

But it is among Latina voters that Romney and the Republican party fare the worst. The impreMedia/Latino Decisions tracking poll data show very clearly that Hispanic women are very opposed to Mitt Romney and the Republican party image right now.  Romney’s favorability is 27% among Latino men and just 22% among Latinas, while Republicans in Congress are seen favorably by 29% of men, but just 20% of women in the Latino community. Looking towards the vote in the U.S. House, 68% of Latinas say they will vote Democrat compared to 59% of Latino men.

To read this article in its entirety visit Latino Decisions.

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