Obama 2012: President Wins The Way His Campaign Predicted

Source: Julie Pace / The Huffignton Post

CHICAGO — In the end, President Barack Obama won re-election exactly the way his campaign had predicted: running up big margins with women and minorities, mobilizing a sophisticated registration and get-out-the-vote operation, and focusing narrowly on the battleground states that would determine the election.

“The Obama campaign laid out its plan, told everyone what they were doing and executed,” said Anita Dunn, a former Obama White House official who advised the campaign through the fall. “No one should be surprised.”

Even as national polls suggested an exceedingly close race, Obama’s advisers insisted they had the edge in the nine competitive states. By Wednesday, Obama had won seven of them, with Florida still too close to call. Exit polls also backed up the Democratic team’s assertions that the coalition of young people and minorities who supported Obama in 2008 would still vote in big numbers this time around.

Black voters made up 13 percent of the electorate, just as they did in 2008, and Hispanics increased from 9 percent to 10 percent. Obama won more than 70 percent of Hispanics and more than 90 percent of blacks, according to exit polls. He also maintained his advantage with women, defeating Romney by 11 points among female voters.

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