Source: Parija Kavilanz / CNN Money
NEW YORK – Wal-Mart wants you to forget Black Friday this year. Instead, the store is kicking off some of its hottest “Black Friday” deals on Thursday, Thanksgiving Day, beginning at 8 p.m.
The retailer says its best deals will be on electronics, tablets, TVs, gaming consoles, home appliances and toys. Last year, Wal-Mart rolled out its Black Friday deals at 10 p.m. on Thanksgiving Day. This year is the earliest that Wal-Mart (WMT, Fortune 500), the world’s largest retailer, has ever jumpstarted its holiday sales bonanza.
Duncan MacNaughton, Wal-Mart’s chief merchandising officer, said the decision was based on customer feedback. “Our customers told us they wanted to shop earlier this year, and go to bed earlier,” he said.
MacNaughton also promised that Wal-Mart’s Black Friday deals will be “some of the most aggressive” the retailer has ever had.
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