Beyonce, Pepsi Become ‘Global Partners’

Source: Ann Oldenburg / Detroit Free Press

How about some Beyonce with your Pepsi? The star and the soft drink giant have become “global partners,” it was announced today, in a multi-year deal that is designed to take the singer/actress beyond advertising.

We already know we’ll see Beyonce at the Pepsi Halftime Show of the Feb. 3 Super Bowl, but now, Pepsi President Brad Jakeman says this will offer her “multiple outlets to tap into in order to express her creativity.”

Pepsi also says to look for “the two brands to co-create cool online content.”

Planned for early 2013: Pepsi cans with Beyonce on them, and a new “Live For Now” TV commercial. It will be Beyonce’s fifth for the soft drink since 2002.

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