BlackBerry Maker Changes Its Name And Launches Long-Awaited BlackBerry 10

Source: Julianne Pepitone / CNN Money

The future of once-mighty Research in Motion rests on its new Blackberry 10 operating system — a fact RIM played up on Wednesday by changing its name to BlackBerry.

The surprise move came as the company kicked off a series of around-the-world events unveiling BlackBerry 10, along with the first two devices to run on the new platform.

BlackBerry 10 is meant to be the linchpin of RIM’s(RIMM) turnaround, and it’s been a long time coming: The software was originally slated for release in early 2012. That was pushed to late 2012, and pushed again to the first quarter of 2013.

It was damning news for RIM, whose market share in the U.S. has plummeted. Now, RIM has to prove BlackBerry 10 was worth the long wait.

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