It’s a statistic we’ve been hearing far too often – and for far too long. Two-thirds of American adults are either overweight or obese – and the problem is only getting worse.
Even Coca-Cola, the world’s largest beverage company, is now calling obesity “the issue of this generation.”
The world’s most valuable brand took the last seat at a crowded table Monday, when it launched an ad campaign aimed at “reinforcing its efforts to work together with American communities, business and government leaders to find meaningful solutions to the complex challenge of obesity.”
The first commercial of the campaign, a two-minute video called “Coming Together,” begins with a voice-over: “For over 125 years, we’ve been bringing people together. Today, we’d like people to come together on something that concerns all of us: obesity.” The spots are scheduled to run on television, including CNN, beginning this week.
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