Twitter, Instagram Popular Among Blacks

Source: Roger Yu / USA Today

The popularity of Twitter and Instagram among blacks in American is surging, while white women under 50 continue to pin away on Pinterest, according to a demographic survey released Thursday.

The survey, by the Pew Research Center’s Internet & American Life Project, also confirmed what parents of college students already know — 83% Internet users ages 18 to 29 use social media.

But in revealing the demographics of users by race and ethnicity, on other emerging social-media platforms — Pinterest, Instagram and Tumblr — the survey also attests to social media’s accessibility, ubiquity and influence, regardless of cost and reach of broadband Internet.

Pew compiled the survey after phone interviews with 1,800 respondents Nov. 14 to Dec. 9. Asian Americans weren’t included in the Pew study because there were not enough respondents to draw statistically reliable conclusions.

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