Chrysler Starts Shipping ’13 Viper

Source: David Shepardson / The Detroit News

New York — Chrysler Group LLC started shipping the first 800 new 2013 SRT Viper supercars on Sunday from the automaker’s Detroit Conner Assembly plant.

Chrysler announced in December 2011 that it would resurrect the Viper and reopen the Detroit plant after two years of not producing the vehicle. The automaker showed the new car at the last year’s New York International Auto Show.

SRT brand chief Ralph Gilles said the company expects to sell 1,800 this year. “The business case works at far less than 2,000 a year,” Gilles said in an interview on the sidelines of the 2013 New York auto show Thursday.

The plant can make a maximum of 14 a day.

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