Reebok cut its ties with the Miami rapper Rick Ross on Thursday because of a controversial track in which he boasted about drugging and raping a woman.
A statement from Reebok said, “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”
“At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross,” the statement said.
Mr. Ross had been a spokesman for the company, promoting its shoes in print and TV commercials. But when Mr. Ross rapped as a guest on the Rocko song “U.O.E.N.O,” released in January, he drew fire from women’s rights organizations, politicians and some other rappers.
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