Tyler The Creator’s ‘Racist’ Mountain Dew Commercial Pulled By PepsiCo After Criticism

Source: AP / The Huffington Post

NEW YORK — PepsiCo pulled an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women.

In the 60-second spot developed by African-American rapper Tyler, The Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men. A goat character known as Felicia is included in the lineup.

The goat makes threatening remarks to the woman such as “Ya better not snitch on a player” and “Keep ya mouth shut.” She eventually screams “I can’t do this, no no no!” and runs away.

PepsiCo Inc., based in Purchase, N.Y., apologized in a statement and said it understood how the ad could be offensive.

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