Source: Julia Boorstin / NBC News
Netflix has struck its largest original content deal ever, investing further in kids’ content with new original series from DreamWorks Animation.
The multi-year deal for exclusive access to over 300 hours of programming begins in 2014. The deal is global, covering all Netflix’s territories. This gives the streaming media giant exclusive access to first-run kids content that until now has only been available on the likes of Viacom’s Nickelodeon or the Disney channel.
The two companies aren’t announcing which shows are in the works, just saying the new shows will be “inspired by characters from DreamWorks Animation’s hit franchises and upcoming feature films as well as the vast Classic Media Library, which DreamWorks acquired in 2012.”
The deal follows the announcement in February that Netflix and DreamWorks were collaborating on their first Netflix Original Series: Turbo, which premieres July 17.
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