NBA Teams To Sell Ads On The Court And Backboards Next Season, According To Report | Roland Martin Reports

NBA Teams To Sell Ads On The Court And Backboards Next Season, According To Report

Source: John Lombardo / SportsBusiness Journal

NBA teams, seeing the push for lucrative jersey advertising shelved, are getting two new areas inside their arenas as sources of revenue starting next season: on the court and atop the backboards.

League officials have approved teams selling on-court advertising for the high-profile space in front of team benches as well as the camera-visible areas on top of the backboards.

A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.

Until now, the league had mandated that these areas be limited to team branding.

To read this article in its entirety visit SportsBusiness Journal.