Beyonce Knowles Carter was a big part of Michelle Obama’s Let’s Move fitness campaign, a decision that would later be called into question when the singer signed a complex, $50 million promotional deal with Pepsi.
Like Coca-Cola, Pepsi has long been criticized for targeting children (and adults) with sugary drinks that, when consumed in excess, have negative effects on long-term health. In a new interview with Flaunt, Beyonce soft-handles the idea that her involvement with both the First Lady’s plan and Pepsi constitutes blatant hypocrisy:
Some were critical at your participating in a Pepsi campaign after you moved your body for childhood obesity. Where is the balance between your career objectives and your philanthropy?Pepsi is a brand I’ve grown up seeing my heroes collaborate with. The company respects musicians and artistry. I wouldn’t encourage any person, especially a child, to live life without balance.
To read this article in its entirety visit The Huffington Post.