Jay-Z Could Go Platinum Sooner With RIAA Rule Tweak

Source: Edna Gundersen / USA Today

Jay-Z’s Magna Carta Holy Grail could get a quicker platinum certification from the Recording Industry Association of America, which just altered its rules regarding digital albums.

The album, officially out July 9, will be available free on July 4 to the first 1 million Samsung phone users to download it with a special app. Jay-Z lost the battle to have the giveaway counted toward hisBillboard and SoundScan tally, but RIAA will accept the freebies, and the rap titan will be allowed to apply for certification upon delivery rather than be forced to wait 30 days, as earlier stipulated by the trade organization’s regulations.

An update posted by communications director Liz Kennedy on the RIAA website Monday stated:

By now, many of us in the music business, as well as Jay-Z fans, know that Samsung has purchased one million Magna Carta Holy Grail digital albums to be given away to the phone maker’s customers. It is a novel and creative marketing move and it has rightly stimulated a healthy conversation about the sale’s meaning and implications for the modern music business.

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