No longer just a service that delivers DVDs in nifty packaging, Netflix proved it’s a ground breaking television force on Thursday when the Internet streaming service scored a whopping 14 Emmy nominations. Netflix broke into all of the major drama categories, and stole the spotlight not just from broadcast network stalwarts, but from the traditional medium of television itself.
The service, which kickstarted its original programming model this year, earned nine nominations for the David Fincher-directed “House of Cards,” three nominations for its “Arrested Development” reboot; and two nods for the critically-panned “Hemlock Grove.” “House of Cards” stands against formidable foes: last year’s winner “Homeland,” “Breaking Bad,” “Mad Men,” “Game of Thrones” and “Downton Abbey.”
“We think it’s very validating for Internet television—television is not defined by how it gets to the screen,” chief content officer Ted Sarandos said in an interview Thursday, shortly after the nominations were announced. “It’s defined by what’s on the screen. And we’re thrilled that Emmy voters were open to our format and saw our programming on the same par with the best of cable and broadcast and premium television. It’s a vindication for new media, for the Internet and Internet television, for creative freedom, and for the use of technology to advance entertainment.”
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