Source: Todd Spangler / Variety
YouTube, which has built an Internet video empire based on free, ad-supported content, has not signed up many paying customers for the 50-odd subscription channels since they launched more than two months ago, according to several partners.
To be sure, the paid channels on YouTube are in a fledgling phase, which the company is terming a “pilot” period. And the Google-owned site says it expects the initiative to pick up traction later in 2013, when it opens up a self-service capability to allow any partner to set up a subscription channel.
But so far, the results appear to be modest at best. Under their deals with YouTube, channel partners aren’t allowed to disclose subscriber numbers.
National Geographic Society, which debuted a paid kids’ channel on YouTube, has seen limited success, said Adam Sutherland, senior VP of global strategy and business developer.
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