While the NCAA investigates Johnny Manziel for allegedly receiving payment for signing autographs, ESPN college basketball analyst Jay Bilas did a bit of searching of his own. The former Duke basketball star visited ShopNCAASports.com on Tuesday and discovered just how easy it is to drive sales using famous names like the one that Manziel may be in trouble for inscribing.
— Jay Bilas (@JayBilas) August 6, 2013
By entering a player’s name in the site’s search function, a potential consumer would be directed to apparel from that athlete’s school and even emblazoned with his number. In the case of Manziel, certain Texas A&M shirts were adorned not just with his No. 2 but also “Football,” seemingly a nod to his nickname. Although the Aggie’s quarterback is prohibited from profiting off his name, it seemed that the NCAA has been able to do so via this search function on its official e-commerce site. As Bilas showed his more than 500,000 followers on Twitter on Tuesday, Manziel’s was hardly the only name that led to related apparel by way of a site search.
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