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Country Music Fans Warm To Hick-Hop

Source: Jessica Bliss / Chicago Sun-Times

Hick-hop — country narratives that add rap’s heavy bass and aggression to storylines about pickup-driving, beer-swillin’, chicken-and-biscuit-eating good ol’ boys.

“Just when you think everything’s been done in music, you look up and here’s a new amalgam,” country music singer-songwriter John Rich said.

A genre that doesn’t get much recognition in the radio world has had to market itself via YouTube, social media and targeted marketing with concerts in middle-of-nowhere mud-boggin’ motorsport parks — where massive tires and track-side beverages accompany dirty, single-track race competitions.

The bulk of the fan base is “the countriest of the country people,” said Colt Ford, one of the genre’s most popular artists. But that’s evolving.

To read this article in its entirety visit the Chicago Sun-Times.

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