Source: Bruce Horovitz / USA Today
If this story wasn’t about the Velveeta cheese shortage, you could say it was full of holes.
No holes in the orange-colored, highly-processed cheese food, of course. But, perhaps, some holes in the Kraft Foods explanation about why some stores are running out of the stuff known as Liquid Gold to Velveeta lovers but widely lampooned by some food aficionados.
It all began with an enterprising report in Advertising Age, the trade publication, that noted some East Coast grocery stores were running out of Velveeta cheese — and didn’t know why.
Kraft declines to discuss the specific reasons for the shortage. It did, however, email USA TODAY this explanation from spokesperson Jody Moore “This is really a short-term issue that’s more noticeable right now given the increased seasonal demand.”
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