Retailers Turn MLK Day Into A Shopping Bonanza

Source: Kim Peterson / CBS News

Much of the country pauses Monday to remember Martin Luther King Jr. and his message of perseverance and courage.

For some retailers, though, the holiday has become a moneymaker, a way to boost sales and attract shoppers who have the day off of work. And that’s not sitting well with some critics, who say that kind of commercialism is no way to remember the civil rights leader.

“Shout out to The Gap who is having an MLK sale. Nothing honors him more than 30 percent off some khakis,” wrote one Twitter user. The retailer sent an email ad offering up to 50 percent off for “The MLK Event.”

Gap isn’t alone. Numerous retailers are offering Martin Luther King promotions. Furniture stores are pushing doorbuster deals. Samsonite is discounting luggage. Honda dealers are promoting an “MLK Drive Away” in this ad.

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