Source: Clare Kim / MSNBC
The Republican National Committee has deployed a new strategy which features somewhat unlikely faces as the stars of an ad campaign to push the party’s revamped image.
In an effort to engage and win over young and minority voters, the RNC announced Monday the “Create Your American Dream” campaign that highlights a diverse group of Republican voters who discuss political issues that are personal to them and why they are a member of the Republican Party.
One of the six ads tells the story of Sergio De La Pena, a Hispanic father who decided to take control of his childrens’ education by home-schooling them so they could avoid the pitfalls of the public education system. Another ad features Scott Greenberg, a millenial Republican who wants an “all-of-the-above” energy policy.
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