sixer THR Exclusive: NFL Now Demands $16.6 Million Over M.I.A.'s Super Bowl Middle Finger | Roland Martin Reports

THR Exclusive: NFL Now Demands $16.6 Million Over M.I.A.’s Super Bowl Middle Finger

Source: Eriq Gardner / The Hollywood Reporter

As The Hollywood Reporter revealed last September, the NFL has been secretly pursuingM.I.A. in arbitration in the aftermath of Super Bowl XLVI on Feb. 5, 2012. During the event, watched by nearly 167 million TV households, the Sri Lankan singer-rapper extended her middle finger during a performance of “Give Me All Your Luvin’ ”

M.I.A. wasn’t paid for the event as is the custom of the league. But nevertheless, the NFL spent the first two years of arbitration demanding $1.5 million for allegedly breaching her performance contract and tarnishing its goodwill and reputation.

 

Now the NFL has added an additional claim, seeking $15.1 million more in “restitution” as the alleged value of public exposure she received by appearing for an approximately two minute segment during Madonna‘s performance. The figure is based on what advertisers would have paid for ads during this time. “The claim for restitution lacks any basis in law, fact, or logic,” say M.I.A.’s response papers, filed on Friday.

 To read this article in its entirety visit The Hollywood Reporter.

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