Theater company Mama Foundation for the Arts is trying to build up its version of the Great White Way uptown by partnering with Harlem merchants.
Founder and executive director Vy Higginsen has brokered deals with neighboring businesses to provide her patrons with sizeable discounts for nearby shows, food and even parking.
“Part of our mission is to restore Harlem to its prominence as an entertainment engine,” she said. “We know arts and food, music and food go together.”
The theater company provides vocal training and oversees auditions for shows such as “Alive!,” “Sing Harlem Sing” and “We Are,” which entertain yearly from October to December.
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