LISTEN: #InTheBlack Campaign Urges Advertisers To Use More African-American Media Outlets And Stop Ignoring Black Media
Roland Martin talks with BET CEO Debra Lee about a new consortium starting today called #InTheBlack. This new campaign looks to educate advertisers about the importance of African-American media outlets and why advertisers should not ignore Black Media. For information visit http://www.reachingblackconsumers.com/.
